paul freeston

Paul Freeston OBE

Scaled a business from £27m to £260m. Now helping others scale theirs. Experienced CEO adviser to ambitious privately-owned businesses.
CEO Advisory

Working alongside CEOs on the challenges that matter most.

I provide experienced CEO counsel to ambitious privately-owned businesses – working on the operational, strategic and leadership pressures that emerge as businesses scale.

This isn’t a programme or a framework. It’s an ongoing trusted relationship with someone who has actually done it – scaling a business from £27m to £260m over 25 years with strong, consistent profitability.

Apetito Award
Track Record
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Under Paul’s leadership apetito UK was transformed from an SME to one of the UK’s most successful businesses.

He led the apetito Group into North America & served on the main international Board in Germany.


Making a real difference to so many people, incredible business growth and award winning innovation is quite some legacy Paul… and you’ve made it fun along the way. Thank you.

– apetito Colleague
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On behalf of the whole owner family, I can only express our deepest gratitude for growing our business in a remarkable way, with true entrepreneurial flair, visionary leadership and relentless drive.

Robert Düsterberg

Deputy Chair & owning family, apetito AG

See how Paul transformed apetito
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For a discussion with Paul, get in touch

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